OK, the emphasis is on email. The "penetration" aspect, so to speak, of email as a promotion tool. The world of internet tends to get complicated for non-experts. Every day one seems to uncover new technology and methods. Mainly the idea is to use SEO to our own benefit, and we can find out a lot! Then we get to "forward to friends" versus "share to social", key words that take us to the silverpop study that provides some clearcut conclusions. Read on and find out why "share to social" comes out on top!
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