How to Email for Success Blog November Archive

StrongMail Email Delivery

11/25/08 00:21

For some businesses, sending marketing emails is a must if they want to promote what they are and what they have to offer. But this can be a a problem when your email delivery system is not working effectively. Some email delivery systems are just better than others.

In the case of Reed.co.uk, what they use is the StrongMail delivery system. The results? A 99% deliverability improvement rate.

Link: Reed.co.uk Recruits StrongMail to Improve Email Deliverability Rates - MarketWatch

Tags: email deliverability • strongmail • delivery system •
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Changing Email Systems Can Boost Revenue

In a business that is working largely via the Internet, having a successful email program can have significant effects on your revenue--and the evidences are all over.

Such is the case of Q Interactive, a leading digital marketer, when it announced a 30% annual increase in revenue after changing its model and revising its email program. Learn more about this successful change from this article at EarthTimes.com

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Giving Back the Power to Customers

Want to have a successful email marketing program? Then you should let your customers have more control over when and what they receive email marketing letters. This will give them a sense of empowerment that they deserve to have. By doing this, they will be more convinced that you and your products are trustworthy and worth a notice. Try it. It works.

Link: 'Embracing customer power' can lead to email marketing success - Marketing News - BusinessStrata