In email marketing many things have to fall into place. To begin with, of course, there is your product. WHAT you sell: design, presentation, packaging, etc. In the email arena you must strategize as to WHAT you wanto say and HOW you are going to say it. Then, obviously, WHO you are going to say it to. There comes your list. Here we have a great presentation on 5 special areas, how to create your list and keep it current and well oiled. Itīs all marketing, the clue to business success.
