In any types of business, marketing is a good way to promote one's venture. The same goes to the online industry which is mostly dependent on online marketing campaigns.
Some marketing strategies includes search engine optimizations like article marketing,directory submission and e-mail marketing. These have all undergone an evolution through the years and now the ordinary 'see it and see' e-mail marketing will now be over as relevant content and performance review of e-mails can now be monitored.